FORT LAUDERDALE, Fla., Sept. 30, 2021 /PRNewswire/ — Indie beauty cult favorite brand, Fitglow Beauty continues to pave way toward groundbreaking, eco-conscious beauty sustainability with new Refillable Palette 4-shade compact made from post-consumer plastic and 12 multi-use pressed shades in recyclable paper compact.
Fitglow Beauty is dedicated to turning trash into beauty with this special launch project made out of 45,000 plastic water bottles (100% Post-Consumer Plastic) and recycled paper. This marks a pivotal point in the brand’s history as the Indie Beauty favorite pivots toward its 2030 mission of reducing its carbon footprint and product waste through eco packaging initiatives including refillable, renewable sugarcane, post-consumer plastic and aluminum packaging.
The new Refillable Palette and 12 Multi-Use Pressed Shades will launch October 4, 2021 both direct to consumer at www.fitglowbeauty.com and across the Brand’s key retailers in North America and Australia.
Skincare meets color in this Cloudberry Seed Oil and Squalane-infused pressed multi-use shadow release. Natural mineral pigment available in twelve versatile shades made for cheek, eyes, brows or anywhere your beauty imagination takes you. Multi-use colors can be mixed and matched into Refillable Palette made from 100% post-consumer plastic. Each pressed shadow shade comes in standard blush size eco-conscious paper compact for a sustainable makeup experience.
The skincare-forward formula is backed by science-based ingredients made to help your skin thrive with all-day pigment and benefits. Infused with Cloudberry Seed Oil, Bamboo and Squalane, each shadow shade helps boost collagen and fights against the look of fine lines and wrinkles. The formula is vegan, cruelty-free, paraben-free and made with organic ingredients, safe for all skin types.
ABOUT FITGLOW BEAUTY
Fitglow Beauty skincare and skin-nourishing, targeted treatment makeup is formulated to work in harmony with your skin made from ethically sourced, plant-based ingredients that are free of heavy oils, silicones and waxes. Our skin-transforming products are made with the health of your skin in mind, particularly skin that faces challenges such as dehydration, redness, sun damage and showing signs of premature aging. The transformation happens when your skin recognizes an ingredient it can effectively use to elevate your skin to a well-rested, plump, healthy and irritation-free complexion. Our products feed skin gentle and compatible ingredients in impactful doses that restore youthful skin function and help it thrive. Fitglow Beauty creates a layered system of treatment with our targeted treatment makeup that is as effective as our skincare to provide an extended treatment plan that lasts all day long. More than clean ingredients, our formulas are proven effective through extensive scientific research and reinforced by our clients’ transformations. Fitglow Beauty products harness the best natural ingredients to provide all the nutrition skin needs to achieve optimal health and fitness. Cruelty-free, silicone-free, plant-based and effective natural ingredients. Certified clean by Think Dirty. For more information, please visit www.fitglowbeauty.com. Follow along on social channels: Instagram: @fitglowbeauty; Tiktok: @fitglowbeauty_; Facebook: @fitglowbeauty; YouTube: @fitglowbeauty; Linkedin: @fitglowbeauty.
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SOURCE Fitglow Beauty